E-Commerce Data Analyst (CRM & Email campaigns) Based in Milton Keynes. Think ecommerce, retail, sports, lifestyle & Fashion brands, cool, buzzing, creative, busy, innovative, fun, design studio.
Ideally you will come from a retail related ecommerce background.
You will manage CRM and email activity as well as reporting, interpreting and acting on website analytical data, providing commercial solutions where appropriate.
These guys have come a long way, from modest beginnings as a small sports and lifestyle business in London, to what they now proudly boast as being the UK’s leading distributor of sports parts and accessories, as well as the UK’s fastest growing freesports equipment supplier – think sports clothing, cycling, mountain bikes, motor X, Surfing, beach sports, skate boarding……
They have circa 250 staff in the MK office and own several very recognisable sports / lifestyle’s brands – the bulk of their business is done online (70%) and they have a vast distribution network (B2B) as well as a direct customer based (B2C).
Currently the company have around 20 different web sites and a vast social media presence.
You will provide the E-Commerce Trading Manager with the background analysis and insight to help in their decision making as well as managing commercial email activity from campaign brief, build & execution.
You will monitor and measure key metrics from email activity and recommend and set up A/B testing to provide basis for commercial decisions.
You will manage the CRM database and analyse Ecommerce channels using a variety of analytics tools including Google Analytics, Email Platform, as well as internal reporting tools.
We would expect you to have the ability to work with large data sets, HTML knowledge and an advanced level of skill with Excel.
Experience in working with Ecommerce platforms (in particular Demandware/Magento/Salesforce) would be highly desired as well as experience of working with ESP platforms (in particular Dotmailer) – or a combination of similar products.