{"id":16269,"date":"2023-09-12T15:59:52","date_gmt":"2023-09-12T14:59:52","guid":{"rendered":"https:\/\/www.identifiglobal.com\/?p=16269"},"modified":"2023-09-21T10:44:32","modified_gmt":"2023-09-21T09:44:32","slug":"employer-brand-attract-talent","status":"publish","type":"post","link":"https:\/\/www.identifiglobal.com\/news\/employer-brand-attract-talent\/","title":{"rendered":"How to build your employer brand and attract top talent"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your employer brand is more than just a logo or a catchy slogan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather, it\u2019s how candidates perceive you as a potential employer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s their perception of your workplace culture. Your mission and values. The employee experience. Glassdoor reviews. Your reputation as an employer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it contributes a lot more to attracting top talent than you might think.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the key reasons your employer brand is <\/span><b>so <\/b><span style=\"font-weight: 400;\">crucial for attracting today\u2019s top talent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As well as five ways to build yours.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How does your employer brand help you attract top talent?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your employer brand is crucial in helping you attract today\u2019s top talent. Here are six reasons why.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Attract more high-quality and qualified talent<\/b><span style=\"font-weight: 400;\"> &#8211; Companies with a strong employer brand get <\/span><a href=\"https:\/\/career.teamtailor.com\/pages\/how-impactful-is-your-employer-brand\"><span style=\"font-weight: 400;\">50% more qualified applicants<\/span><\/a><span style=\"font-weight: 400;\"> than those that don\u2019t. Building your employer brand is a great way to attract the right people\u2014and filter out the wrong ones.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Gain a competitive advantage<\/b><span style=\"font-weight: 400;\"> &#8211; When a candidate is faced with two very similar job offers, more often than not, employer brand is the final deciding factor. In that way, building your employer brand can give you a significant advantage over your competitors.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Build your employer reputation <\/b><span style=\"font-weight: 400;\">&#8211; A huge <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/essence-employer-branding-perspect-ai\/\"><span style=\"font-weight: 400;\">78% of candidates<\/span><\/a><span style=\"font-weight: 400;\"> will look into your company\u2019s reputation before even considering applying for a role. So, you need to make a great first impression before you\u2019ve even met with your potential candidate.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Showcase your company culture <\/b><span style=\"font-weight: 400;\">&#8211; <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/essence-employer-branding-perspect-ai\/\"><span style=\"font-weight: 400;\">88% of millennials<\/span><\/a><span style=\"font-weight: 400;\"> believe it\u2019s \u201cvery important\u201d to join a company with the right culture, while <\/span><a href=\"https:\/\/career.teamtailor.com\/pages\/how-impactful-is-your-employer-brand\"><span style=\"font-weight: 400;\">79%<\/span><\/a><span style=\"font-weight: 400;\"> will examine your mission and purpose before they apply. So, show them what your company values and believes in.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Decrease cost per hire<\/b> &#8211; Spend less time and money on recruitment, as candidates already know who you are and want to work with you. In fact, a great employer brand can <a href=\"https:\/\/www.linkedin.com\/pulse\/essence-employer-branding-perspect-ai\/\">decrease your cost per hire by 43%<\/a>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Attract passive candidates<\/b> &#8211; Building your employer brand is a great way to capture the attention of passive candidates who aren\u2019t actively looking for a new role. If you can raise awareness of your company and get them interested in working for you before a relevant role comes up, they\u2019re then more likely to apply when one does.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.identifiglobal.com\/clients\/we-attract\/\"><b>Looking for a simple way to find and hire the talent your business needs to grow? We can help. Learn more via our website here<\/b><\/a><b>.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">5 ways to build your employer brand<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can\u2019t build your employer brand overnight. But you <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> take small and consistent steps towards building it over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are five actionable ways to start building your employer brand.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">1. Define your culture<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you can\u2019t define your culture, you can\u2019t share it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, the first step to building your employer brand is defining who you are, what kind of employer you are to work for and what kind of workplace environment you can offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This involves a mix of internal brainstorming with core departments and surveying your employees to ascertain:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key brand attributes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What employees think of you as an employer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your company values and mission and how they manifest in everyday operations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desired attitudes and behaviours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work environments and styles<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve put these together, you can start to outline who you are as a business and what it\u2019s like to work with you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The great thing about this exercise is that not only does it give you the tools to attract the right people, but also a definition of your culture that you can now measure and assess candidates against to determine cultural suitability.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.identifiglobal.com\/clients\/we-attract\/\"><b>Talent OS works with you to measure and understand your culture through workshops and interviews. Learn more here.<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">2. Develop an employee value proposition (EVP)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your employee value proposition (EVP) is a unique set of benefits and values that you offer to your employees that go beyond just a paycheck.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes elements like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Career development opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hybrid, remote or flexible working<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commitment to work-life balance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recognition and awards programmes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perks like unlimited holiday and paid gym memberships\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Community engagement opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company culture\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you want to build a compelling EVP, surveying your existing employees is the best place to start.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find out what makes them tick. That is, what they value the most about working with you. What motivates them. What they want or need from you as an employer that you might not currently offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, you can build an EVP statement that\u2019s tailor-made for the candidates you want to attract.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.identifiglobal.com\/clients\/we-attract\/\"><b>Talent OS Attract helps you compile EVPs, job descriptions and person specifications that attract the right candidates. Learn more here.<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">3. Communicate your brand<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s no point in building your employer brand if nobody ever sees or hears about it. So, you should consistently communicate your brand in your interactions with the general public.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That includes communicating your brand not only on your website, job descriptions, and direct communications like emails, but also on social media platforms like LinkedIn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, a huge <\/span><a href=\"https:\/\/www.workingwise.co.uk\/social-media-jobs\/#:~:text=According%20to%20research%20by%20StandOut,the%20aim%20of%20attracting%20employers.\"><span style=\"font-weight: 400;\">79% of people<\/span><\/a><span style=\"font-weight: 400;\"> use social media in their job hunt, so it\u2019s the ideal platform to build your reputation as a great place to work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by sharing employee testimonials, accomplishments and success stories, as well as work you\u2019re doing in your community and behind-the-scenes content that showcases what it\u2019s like to work with your company. And above all, be authentic.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.identifiglobal.com\/clients\/we-attract\/\"><b>Communicate your employer brand throughout every interaction with your potential candidates with Talent OS. Learn more here<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">4. Provide a first-class candidate experience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An essential part of solidifying your company as a great place to work is by providing an exceptional candidate experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means each candidate\u2019s journey needs to be a positive one from start to finish\u2014from their initial interaction with you to their final interview and onboarding.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few ways to achieve that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write a compelling and informative careers page on your website that highlights your career development and progression routes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make the initial application stage as easy and seamless as possible (nobody wants to spend <\/span><i><span style=\"font-weight: 400;\">hours<\/span><\/i><span style=\"font-weight: 400;\"> filling out their education and job experience sections)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight your EVP and company culture in all job listings\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be transparent and outline what candidates can expect from the process<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistently keep candidates informed about their progress<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide feedback at each interview stage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respond to questions and concerns quickly and positively<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always give candidates a date and time that they\u2019ll hear back from you\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you choose not to progress and application, take the time to explain why<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The real value in providing a positive candidate experience is that you make it as easy and seamless as possible for the right people to apply to work with you.<\/span><\/p>\n<p><a href=\"https:\/\/www.identifiglobal.com\/clients\/we-attract\/\"><b>Give candidates a first-class recruitment experience and the best first impression of your company with Talent OS Attract. Learn more here<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">5. Encourage employee advocacy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finally, your most trustworthy broadcasters are your employees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Candidates are always going to believe the words of your employees over your carefully curated marketing copy. That\u2019s why employer review sites like Glassdoor are so popular during the job search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, encourage employee advocacy by asking them to leave honest reviews on sites like Glassdoor, Indeed and The Job Crowd, as well as share authentic updates on their day-to-day roles, accomplishments and career development successes on social media sites like LinkedIn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help candidates connect with your company and get a real taste of what their day-to-day lives would look like if they worked with you.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.identifiglobal.com\/clients\/\"><b>Nurture employee advocates and retain top talent long-term with Talent OS. Learn more here<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Build your employer brand with Talent OS Attract<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Talent OS Attract is a specialist recruitment service designed to help you understand and define your business culture, build your employer brand and consistently attract high-quality, qualified applicants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So you can find and hire the talent your business needs to grow.<\/span><\/p>\n<p><a href=\"https:\/\/www.identifiglobal.com\/clients\/we-attract\/\"><b>Learn more via our website<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Image source: Adobestock <span class=\"grey gravel-text\" data-t=\"detail-panel-content-author-by-label\">By\u00a0<\/span><span class=\"blue science-text\" data-t=\"detail-panel-content-author-name\"><a class=\"blue science-text js-contributor-link\" href=\"https:\/\/stock.adobe.com\/uk\/contributor\/205601455\/mp-studio?load_type=author&amp;prev_url=detail\" data-ingest-clicktype=\"details-contributor-link\">MP Studio<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your employer brand is more than just a logo or a catchy slogan.\u00a0 Rather, it\u2019s how candidates perceive you as a potential employer. It\u2019s their perception of your workplace culture. Your mission and values. The employee experience. Glassdoor reviews. Your reputation as an employer.\u00a0 And it contributes a lot more to attracting top talent than&hellip;&nbsp;<a href=\"https:\/\/www.identifiglobal.com\/news\/employer-brand-attract-talent\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">How to build your employer brand and attract top talent<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":16279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1,38,39],"tags":[],"class_list":["post-16269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-career-management","category-industry-news-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.identifiglobal.com\/af-api\/wp\/v2\/posts\/16269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.identifiglobal.com\/af-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.identifiglobal.com\/af-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.identifiglobal.com\/af-api\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.identifiglobal.com\/af-api\/wp\/v2\/comments?post=16269"}],"version-history":[{"count":7,"href":"https:\/\/www.identifiglobal.com\/af-api\/wp\/v2\/posts\/16269\/revisions"}],"predecessor-version":[{"id":16291,"href":"https:\/\/www.identifiglobal.com\/af-api\/wp\/v2\/posts\/16269\/revisions\/16291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.identifiglobal.com\/af-api\/wp\/v2\/media\/16279"}],"wp:attachment":[{"href":"https:\/\/www.identifiglobal.com\/af-api\/wp\/v2\/media?parent=16269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.identifiglobal.com\/af-api\/wp\/v2\/categories?post=16269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.identifiglobal.com\/af-api\/wp\/v2\/tags?post=16269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}